Posts in category Trends


Trends

Top 5 Data-Driven Mobile Services for a Competitive Edge

The mobile data market has been approaching saturation in major industrialized nations. Mobile data consumption has increased steadily over the past several years, but consumers have found new ways to avoid paying extra for services they don’t need or use — and intense competition among mobile carriers has allowed consumers to switch from fixed-data to unlimited plans and pay less in the process.

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Trends

CRM in 2018

Figuring out the year ahead in CRM is tricky and getting more so. Making predictions has been more challenging for the last several years. We’ve seen an array of new technologies take root and blossom, but managers have had trouble figuring out how to adopt them. Those innovations have fueled a lot of anxiety in the C-suite about digital disruption, but each company’s disruption is different.

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Trends

B2B Digital Ad Spending to Jump Next Year

B2B ad spending will increase 13 percent in 2018 to hit $4.6 billion from this year’s estimated $4.07 billion, eMarketer has predicted. However, its proportion of all U.S. digital ad spending will remain unchanged at 4.9 percent, which implies growth in other digital ad spend areas as well. Desktops and laptops will continue to attract the bulk of B2B digital ad spend, according to eMarketer.

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Trends

E-Commerce Provides Fertile Ground for B2B Growth

Business-to-business firms view increased online activity as an effective way to boost their growth, according to a new report from CloudCraze. Eighty-nine percent of the 400-plus B2B decision makers CloudCraze surveyed in the United States and Europe expected digital commerce would help their businesses grow. E-commerce has altered the role of sales teams, the CloudCraze survey also suggests.

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Trends

Driving Digital Transformation by Making Citizen Developers Heroes

Corporate executives know that if they don’t transform their companies into digital enterprises they’re going to be at a significant competitive disadvantage. Yet many corporate leaders have been unable to make significant progress transforming their organizations. Many executives have found that changing their corporate cultures is a lot harder than adopting cloud-based applications and services.

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Trends

The Eve of the Self-Driving Revolution

A decade ago, there wasn’t much talk about self-driving cars or autonomous-cars, but Toyota and Lexus were setting the stage with their self-parking cars. They aired television commercials showing how cars magically parallel-parked themselves. At the time, it seemed amazing, but that was nothing compared to what’s coming next. The self-parking revolution is now expanding.

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Trends

Evolution of the 4th Utility: Fixed Broadband

In-home broadband has become “the fourth utility” in United States households, many of which have multiple connected devices and viewing screens. More than 85 percent of U.S. homes have broadband service, according to Parks Associates, 93 percent of those have DSL, fiber or cable high-speed, fixed-line Internet services. Fixed broadband demand is a key contributor to operators’ ongoing profits.

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Trends

Are You Ready for a RoboCEO?

Here’s a disturbing thought: A RoboCEO powered by artificial intelligence — possibly based on IBM’s Watson — could be running some companies within the next decade. Not every company will warm to the idea, to be sure, but it’s conceivable that the practice could begin. This idea has started to bubble to the surface, with leaders like Alibaba Chairman Jack Ma apparently taking it seriously.

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Trends

Artificial Intelligence, Smart Speakers and You

The artificial intelligence speaker war is now being waged, and it is escalating. Today you can choose between Amazon Echo and Google Home. Harman Kardon’s Invoke is coming this fall. By the end of the year, Apple’s HomePod will be competing in the market, and Samsung has indicated it will join the fray as well. With all these choices, how can you determine which smart speaker is right for you?

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Trends

The Internet of Things Is a Boon for B2B: Report

Businesses have been focusing on the Internet of Things as an enabler of growth and increased operational efficiency, as well as the means to provide a better experience to customers and partners, according to the State of the Market: Internet of Things 2017 report Verizon released this week. Seventy-three percent of executives surveyed said they either were researching or currently deploying IoT.

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Trends

Consumers’ Embrace of Mobile Apps Is Limited to a Choice Few

Mobile app use has become a powerful habit among U.S. consumers, based on new research findings. An increasing number of users have been spending their time consuming video, music and social media on smartphones and other mobile devices, but many are reluctant to try new apps. A large percentage of mobile app users’ time is spent on apps like Facebook, Snapchat, Twitter or Instagram.

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