Vivian Wagner

About the Author Vivian Wagner


Exclusives

Content Analytics’ VP Kenji Gjovig: There’s Chum in the E-Commerce Waters

Content management is all about making sure that a product item page “has all of the information that a customer needs to buy an item or have a good experience with it afterwards,” said Content Analytics VP Kenji Gjovig. “A content management system has the ability to set up new items, post images and video, and create a robust title and detailed item description.”

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Helpshift VP Tushar Makhija: Not All Customers Will Help You Make Money

“As services are getting more and more mobile, service needs to get mobile as well,” said Helpshift VP Tushar Makhija. “If you look at customer service over the last 10 to 15 years, first it was all about average handling time. If you grew quickly as a business, you needed to stack up a call center. The next five to six years were all about self-service, so technology started building up.”

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LogicHub CPO Monica Jain: Focus on Results

“I was always interested in analyzing the data,” said LogicHub Chief Product Officer Monica Jain. “I was introduced to a company that was a pioneer in the market, and that’s where my career in security started. I fell in love with security because it’s all about finding and analyzing the data, and about crunching the data. That’s how I started with security. I’ve never left it since then.”

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E-Commerce

3 Timely E-Commerce Shipping Tips

Shipping has become a key part of e-commerce success. Amazon has raised consumer expectations dramatically when it comes to shipping, and etailers have been scrambling to keep up. Because changes occur on a near-daily basis in the shipping world, here are some tips for getting ahead of the game. The faster you can get your goods out the door and into your customers’ hands, the better.

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Marketing

5 Ways to Use Snapchat to Target Millennials

Once just a hangout for teenagers, Snapchat has matured into an engaging and effective social media platform. If you’re trying to reach a younger demographic, it’s somewhere you probably want to be. “Snapchat is the best channel to reach young people, as they count for more than two-thirds of its audience and are very active users,” said Melissa Sanchot, head of marketing at MakeMeReach.

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E-Commerce

5 Ways to Give E-Commerce Shopping That Personal Touch

Shopping online can feel a bit impersonal. It’s all about looking at screens and filling virtual carts, and not so much about having a rich experience. Many consumers long for just that kind of experience — one that’s similar to walking into a store, looking at products, talking with an associate, and perhaps ultimately making a purchase. This is where e-commerce personalization tech comes in.

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Exclusives

Congressional App Challenge Director Rachel Décoste: Get on Board the Tech Train

“Coding is one of the most in-demand skills. There’s a myth out there that you need to have this skill only if you work with computers, but as society develops, you’re going to see coding in every field. This is a skill that’s needed in all job sectors,” said Rachel Décoste, director of the Congressional App Challenge. “The jobs of tomorrow will require, if not coding, at least an understanding of how it works.”

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Exclusives

Zyme CCO Ted Dimbero: Connecting the Channel Data Dots

“Channel data management is about providing high-tech companies with all the data and information they need to effectively manage their distribution channels, sales and marketing,” said Zyme CCO Ted Dimbero. “Traditionally, companies have relied on managing the channel fairly blindly. They may get monthly data, but a lot of the data is incomplete or too late to make important decisions.”

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Multitasking CTO Heather Wilde: Making the World More Like Star Trek Than Skynet

“I care about helping more women get into technology, so I spend a lot of time teaching girls from sixth grade to high school so that they’re more educated about STEM fields,” said Heather Wilde, CTO of ROCeteer and TWIP. “I’m also chair of the engineering school’s advisory board at the University of Nevada, Las Vegas, to help steer the school toward new directions.”

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Alteryx CCO Olivia Duane Adams: Women Do Think Differently

Analytics is “about having a sense of curiosity — the ability to look at data and say, ‘what is it telling me?'” said Olivia Duane Adams, chief customer officer at Alteryx. “I define analytics as ‘the ability to ingest any and all relevant sources of data that might help answer a question being asked.’ Analytics is the ability to use all the data you have to answer a question.”

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Exclusives

Trustify President Jennifer Mellon: Diversity Is Good Business

“My team has always, from day one, been 70 percent female,” said Trustify President Jennifer Mellon. “You know, we’re not a flower delivery service — we’re doing private investigation. It’s not a space women often lead in, so I’m really proud of that. … Over 45 percent of my team identified with a protected minority population — including LGBT, race, ethnic and religious minorities.”

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Exclusives

Swiftpage CEO John Oechsle: Better Interactions Lead to More Transactions

“There are groups within companies that don’t want to interact with a full-blown CRM application,” said Swiftpage CEO John Oechsle. “They want to access it based on the functions they want it to perform. These small purpose-built apps are going to continue to evolve. Also, people want to interact with software using voice … . They don’t want to sit there and type.”

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Exclusives

Metis CDS Debbie Berebichez to Women in STEM: Chase Your Dreams

“I’ve helped shape the conversation,” said Debbie Berebichez, chief data scientist at Metis. “It’s empowered me to mentor young women and also to shape policy. At Metis, we offer a scholarship to women and minorities, so we do things actively to bring women in. I also try to recruit and hire women. Even though it’s a tech company, over 60 percent of the employees at Metis are women.”

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